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We dropped out of site!!
Published by: jane 2010-03-16
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  • My website has dropped out of sight on Google. Here are the details: 1. Prior to Novemer 1st, we were in the top 25 out a cast of "1000's" when the keyword "braided rugs" was entered. At that time I made significant changes to all pages on the site, and added 2 new ones. That's when we dissapeared. (No changes were made to the Title, Description, or Keywords>) 2. After the end of the November crawl the cache changed to the new index page so I assume we were found. However, we are still not ranked for the key "braided rugs". The site will come up number 1 if you type in the title of the site (Marge's Braided Rugs) as the search key. 3. We paid YaHoo to be listed as a commercial site 3 months ago. That worked great initially but since they changed their way of searching...using Google, we don't appear there either unless you do a Directory search.(We are a sponsored listing..see Overture) 4. We are listed on DMOZ. 5. We pay Overture on a pay per click basis. Questions: 1. This is my first attempt at web design and I know there are a number of things (no...a lot of things) that could be improved on this site (based on my reading of answers to other Google questions)but is there anything that would keep us from being ranked at all with our major key?? 2. How long after a site is "found" is it indexed? 3. I checked the links using +www.margesbraidedrugs.+com and YaHoo doesn't show up. Why not? 4. Am I going to have this problem every time I make changes or is there some level of change that I can make w/o getting booted?? I understand about the "Google Dance" so that doesn't have to be explained. This could be just a matter of timing, but, if so, I'd like to be reassured. I also know there are is a lot of code in the body of the index page before you get to the text but this hasn't changed from the old version. I'd appreciate any suggestions that you care to make that would improve the site.


  • Hello Ringo, I have an answer substantially completed for you, but would like to ask if you can clarify the following point in your question: where you ask, 'I checked the links using +www.margesbraidedrugs.+com and YaHoo doesn't show up' could you give me a little more definition - which search engine are you entering this query into; is this in relation to your sponsored listings? Thanks, gan.
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  • I typed the query into Google and expected to see a link to Yahoo. The only links I see besides those to my own site are zeal.com and sprite.com...2 DMOZ se.


  • Hello Ringo, Please let me say first of all, that regardless of your statement that this is your first attempt at webdesign, I'm very impressed. You are most definitely in the realms of 'fine tuning' your site, rather than requiring to fix many glaring problems. I hope the suggestions I put forward below will help you to iron out the difficulties you have outlined - if after reading through them, you are unsure on any points, please do not hesitate to ask me for clarification before rating my research - I will be most happy to assist further if necessary. I have reproduced this text also at the following URL, as some content may not post well here: http://www.beginnerprogrammer.com/googleanswers/ringo/ringo.html I must say before beginning, that the precise algorithm Google uses at any one time to determine the placement of sites within its' listings is unknown outside of the organisation. If it were to be made public, it would become easy for site designers to manipulate the system artificially. Google Answers Researchers are not party to such information, and thus are not capable of giving specific definitive instruction for the manipulation of rankings. With that in mind.. Firstly, I link-checked all the pages of your site: Netmechanic's robot page counter: http://www.netmechanic.com/maintain.htm#bottomtest Email result: NetMechanic has estimated the size of your site: Your site size is 20 pages. and I created a map of the structure, to become aware of the overall design: http://www.margesbraidedrugs.com/index.html - http://www.margesbraidedrugs.com/Picturerug.html - http://www.margesbraidedrugs.com/starfishfront.html '- http://www.margesbraidedrugs.com/fruitharvest.html '- http://www.margesbraidedrugs.com/construction.html - http://www.margesbraidedrugs.com/compareflatnew.html - http://www.margesbraidedrugs.com/myhandnew.html - http://www.margesbraidedrugs.com/woolnew.html - http://www.margesbraidedrugs.com/mybraidingnew.html '- http://www.margesbraidedrugs.com/gallery.html - http://www.margesbraidedrugs.com/fireside.html - http://www.margesbraidedrugs.com/amishautumn - http://www.margesbraidedrugs.com/Mamanasco.html - http://www.margesbraidedrugs.com/sandstone.html - http://www.margesbraidedrugs.com/berwyn.html - http://www.margesbraidedrugs.com/serenity.html - http://www.margesbraidedrugs.com/fireandice.html - http://www.margesbraidedrugs.com/seascape.html - http://www.margesbraidedrugs.com/genesis.html '- http://www.margesbraidedrugs.com/topsail.html I Checked the first 736 Google results under the search phrase 'braided rugs' - indeed, your index page does not appear in the listings before the message 'In order to show you the most relevant results, we have omitted some entries very similar to the 736 already displayed' appears. Checking through the HTML on each of your pages, I would raise the following points: ------------------------------------------- Starting with your main index page: http://www.margesbraidedrugs.com/index.html ------------------------------------------- Keyphrase density, meta & title tags: '''''''''''''''''''''''''''''''''''' I noticed that although your primary keyphrase no longer appears to invoke your index page, many combinations of the words within the title tag, will still bring it up in first position on Google. If you ignore the 'braided rugs' keyphrase, your index page is actually still very well listed. For example, searching on the following terms: Marge's Braided Let Me Braid You An Heirloom Marge's Rugs Braid You An Rugs:"Let Me (just to illustrate the point) puts you in first place. The exception being, as is your concern, Braided Rugs I did check the Internet Wayback machine: http://www.archive.org to try and compare your existing site content to that which existed prior to November 1st, unfortunately no archived page could be found. So what is the problem with the keyphrase 'braided rugs'? I believe this problem with your main keyphrase is likely due to two things: 1. A change in the level of competition for that phrase - You're up against some stiff competition for your chosen keyphrase, making your listing very vulnerable to changes other webmasters make to their sites 2. The possible over-use of the phrase in your meta tags - It's possible for your listing to be downgraded as a result of 'shouting too loud' - You have 5-6 instances of the keyphrase in one (keyword) tag. These problems are not insurmountable. I have compiled some statistics regarding the keyphrase 'braided rugs'. The figures should help you to gain an insight into the figures you should aim for in your own site, in order to remain competitive for that particular keyphrase. The full table shows a 'snapshot' of your competition's current keyphrase distribution. The full table does not post well here, so please visit the following URL to see the individual figures: http://www.beginnerprogrammer.com/googleanswers/ringo/ringo.html The figures that currently relate to your own index page are as follows: 5.64 - KD Overall keyphrase density, as percentage 1 - T Instances of keyphrase in Title tag 1 - MD Instances of keyphrase in Meta Description tag 5 - MK Instances of keyphrase in Meta Keyword tag 5 - B Instances of keyphrase in Body text 2.94 - BT% Keyphrases in Body text, as percentage 340 - TVT Total visible text (words) 0 - IL Number of incoming links, counted by Google 2 - PR Page rank, assigned by Google Looking at the figures I compiled for the top 25 sites for the phrase 'braided rugs', notice that most sites do not exceed 2 instances of the keyphrase in each of their meta-tags. Over-use of keyphrases can lead search engines, including Google, to raise an overusage flag, whereby the site will be ignored for that term. In extreme cases, this can lead to the page or domain being permanently disqualified. A good resource to check, and help craft, your meta - tags, is ScrubTheWeb's Meta Tag Analyser: META Tag Analyzer: http://www.scrubtheweb.com/abs/meta-check.html Running your index page through the tool as it stands, gave the following output for the meta keywords tag: -------- WARNING! THIS TAG MAY BE DISQUALIFIED! REASON: We found the following keywords were repeated more than 3 times in the META Keywords Tag: The word braided was repeated 8 times The word rugs was repeated 6 times -------- It's my suspicion that this could well be the reason for your page not being listed under this particular keyphrase. A look through the posts at Webmaster World forums reveals, however, that meta-tags have diminished in importance.. An example: http://www.webmasterworld.com/forum8/496.htm The figures I compiled earlier bear this out - look at the number of sites, even in the top 25, which are listed high for the keyphrase without it ever appearing in the meta tags. I'd suggest that there's no harm in keeping one instance of your primary keyphrase in each of your meta tags, but it's quite possible that by over-filling these tags with repeated terms, there is a danger more harm than good can be done. Certainly, it *is* important to place your primary, highest - traffic generating keyphrase, firmly at the front of your title tag. All in all, maybe try something along the following lines:
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    Braided Rugs from Marge [plenty of visible body text, containing around 3-4% primary keyphrase] This: Can safely be removed with absolutely no ill effects whatsoever. This: Can also be removed, most search engines including Google will simply ignore it. The author tag will not cause any problems, but nor will it increase ranking or traffic. The above are only examples - the more analysis you put into identifying your best keyphrases, and their placement and distribution on the page, the better. Robert Woodhead has a very good page of tips regarding the preparation of your page for indexing by the search engines. I have used his advice with excellent results on a number of occasions: http://selfpromotion.com/pageprep.t The above page is part of his larger site, the homepage of which is located at: http://selfpromotion.com Please note however, that the advice concerning Yahoo there is possibly a little outdated. A number of page parameters including Keyphrase density can be checked at: Keyword Density.com: http://www.keyworddensity.com/ This is the tool I used to compile most of the figures for the top 25 and top 100 - 125 sites for the keyphrase 'braided rugs', posted at the link noted above. Incoming Links - of great importance. '''''''''''''''''''''''''''''''''''' The number of incoming links to your index page seems to be quite low - zero in fact, as currently measured by Google. Although it isn't the only metric to be considered, you should be able to discern a trend in the above figures toward higher-ranked pages having a larger quantity of external links pointing toward them. One major benefit of having many links connecting to your page from other sites, is that as well as allowing humans to click-through to your site, each link provides a potential route for a search engine robot to visit. You can check the number of links pointing at your page, which Google is aware of, by entering the following searchterm into Google's main search: link:http://www.margesbraidedrugs.com/index.html Another way to locate pages which link to yours, is by using the counter feature at LinksToYou.com: LinksToYou.com Counter http://linkstoyou.com/CheckLinks.htm You should enter the term 'www.margesbraidedrugs.com/index.html' The backward links returned by this search, although valid, may not reflect links *which Google is yet aware of*, however it can provide a useful 'radar' to check on how well linked your page actually is - it can be comforting. When I checked your URL using this search, I found the following results: AltaVista -- found ? links to you. AltaVista -- found ? links to you excluding your own links. Hotbot ----- found 8 links to you. Fast ------- found 0 links to you. MSN -------- found 6 links to you. This is quite low; you would most definitely benefit from increasing these numbers. There are a number of ways to do this: 1. You may join a link club or 'farm', which will attempt to automatically create links pointing at your site. 2. You may join a banner, or an exit, exchange program. 3. You can make approaches to other site designers, asking them if they would consider adding a link to your site, from theirs, perhaps in return for a similar link. 4. You can sign guestbooks. Although these pages tend to have a lower page rank, they certainly generate traffic; I've noticed this when checking my own logs. 5. You can add your site's URL to link lists and directories: For example: Connecticut Directory and Internet Start Page: (follow the link at the bottom: 'Add your CT Site') http://www.connquest.com/ Connsearch.com - Connecticut's largest search engine and directory: (submission by email) http://www.connsearch.com/ Of the above methods, I would tend to stay away from items 1 and 2. The reasoning behind this is the statement by Google: '...setting up pages/links with the sole purpose of fooling search engines may result in permanent removal from our index...' Found on the useful page: My Web Pages Are Not Currently Listed: ://www.google.com/webmasters/2.html#A1 This page is part of a very informative set: Google Information for Webmasters: ://www.google.com/webmasters/ Also, in the case of banner and exit exchanges, apart from the 'clickthrough rate' being extremely unsatisfactory, they can cause a level of visitor irritation which more than nullifies any benefit that might have been brought by participation in the program. I personally enjoy using method 3. Use Google to compile a list of sites from which you feel a link would be worthwhile, then work through the list over time, just sending one polite email to each webmaster, asking to consider a linkswap. A large proportion of site designers welcome this approach - you are helping them as well as yourself. Go here for an example: https://answers.google.com/answers/main?cmd=threadview&id=118600 Other possible beneficial changes to your index page: '''''''''''''''''''''''''''''''''''''''''''''''''''' I'm looking at your index page source code, and can see, immediately after the opening body tag, a number of table cells containing the same small image - I'm unsure why you should be using this. It's only a small point, but this could be removed. Is this the 'extra code' you refer to in your question?leaving it in would not probably not pose a huge problem as far as indexing is concerned; it simply appears to have no purpose other than to provide an invisible line at the top of the page. Possibly you have this code in readiness for a future feature? One thing to note about images, such as those referred to above, is that if possible, it's good to include the alternative text tag for each one; it may help indexing, especially on a specific image search: woolen rug hand braided Also, for similar reasons, it's useful to give your images decriptive names: Instead of: http://www.margesbraidedrugs.com/az1a.jpg" border=0> use http://www.margesbraidedrugs.com/traditional braided rug.jpg" alt="image of traditional braided rug" border=0> ... as appropriate. Monitoring visits to your index page '''''''''''''''''''''''''''''''''''' I can see some tracking code at the very bottom of your page; it appears to be Yahoo / GeoCities based; I cannot identify it further. Does your current tracking service allow you to monitor the searchterms visitors are using, to find your site? Often, a phrase which you were completely unaware would generate traffic, and which just happened to be part of the natural flow of the body text on the page, will identify itself through a tracker with that capability. For instance, I currently maintain one site for a local plumber. I picked upon the keyphrase 'ormskirk plumber', thinking that would be a likely term that people would use to try and find the services he offers. However, in the several months his site has been online, I have discovered that almost nobody has found his page by typing in 'ormskirk plumber' - rather, most of his visitors have been using the term 'plumber hourly rates'! If you think you could benefit from such a service, I've found that the following gives good basic value, with a good range of features: GoStats tracking: http://gostats.com/ A range of other services to choose from: ://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=website+statistics+counter+tracker --------------------------------------------- Moving on & looking at your subsidiary pages: http://www.margesbraidedrugs.com/*.* --------------------------------------------- Your subsidiary pages, stemming from your index page, are a real opportunity for increasing your site ranking and visitors. At the moment, the indexable content on these pages is essentially wasted. For instance, here are a few titles I noticed: Picturerugtemp starfishfront fruitharvest construction compareflatnew These words are in absolute prime position for Google and other search engines to pick them up and index them. In fact, I'll just try an experiment... Yes. Picturerugtemp, and compareflatnew, when typed into Google, bring up your pages, all by themselves with no competition at all. This is because they're unique - nobody else is competing against you on these keywords. Of course, there probably aren't too many people out there who decide to type these words into the search, however - so ideally, it would be very much worth your while to experiment with different keyphrases here. Try to target keyphrases which are commonly typed, but which aren't over-targeted by your competition. This is the rub! On this point, I refer you once again to Robert Woodhead's advice: http://selfpromotion.com/pageprep.t As a starting point, here are some possible alternatives for the titles of your subsidiary pages, in the same order as the originals given above: <table border=0 cellspacing=1 bgColor=#cee3ff width=100% style='TABLE-LAYOUT: fixed;'><TBODY><tr><td align=left height=70 bgColor=#fafafa valign=top onMouseOver=this.style.backgroundColor='#ccFF75'; onMouseOut=this.style.backgroundColor='';><font color='#000000' size=2>JACK'S MANNEQUIN - DROP OUT-THE SO UNKNOWN LYRICS</font>::<br><font color='#000000' size=-1>If we have lost control, We're drifting slow. So we drop out Jack's Mannequin Lyrics that are not currently present in our site using the same link. We <br><font color=cccccc>http://www.elyricsworld.com/drop_out-the_so_unknown_lyrics_jacks_mannequin.html</font></font><a href='http://nnkl.com/nnkl/nnklenarticleZ/we-dropped-out-of-site-125190.html'><FONT COLOR=fafafa>HOME</font></a></td></tr></TBODY></table> <table border=0 cellspacing=1 bgColor=#cee3ff width=100% style='TABLE-LAYOUT: fixed;'><TBODY><tr><td align=left height=70 bgColor=#fafafa valign=top onMouseOver=this.style.backgroundColor='#ccFF75'; onMouseOut=this.style.backgroundColor='';><font color='#000000' size=2>TL Forum 97: Thompson - distance education drop-out: What can we do?</font>::<br><font color='#000000' size=-1>Distance education drop-out: What can we do? In Pospisil, R. and Willcoxson, L. (Eds), Learning Through Teaching, p324-332. Proceedings of the 6th Annual <br><font color=cccccc>http://otl.curtin.edu.au/tlf/tlf1997/thompson.html</font></font><a href='http://nnkl.com/nnkl/nnklenarticleZ/we-dropped-out-of-site-125190.html'><FONT COLOR=fafafa>HOME</font></a></td></tr></TBODY></table> round area braided rug - handmade starfish design circular braided rugs - country design braided rug construction hand braided rug braid image Treat each one of your subsidiary pages as a separate website, each with it's own individual primary keyphrase. Each one has the potential to be listed and assigned a page rank - by 'casting your net wide', you can expect to greatly increase your traffic. In addition to fully researched title tag content, each page should have it's own individually researched set of meta tags, and should have keyphrases strategically distributed through the body text, of which there should be sufficient to 'feed' the search engines' indexing robots. Also, endeavor to gain external links to each page, in the same way as to your index page. It might be useful to design some form of navigation palette, which could be placed on every page. You could use anything from a straightforward list of links to every other area of the site, to an HTML table containing images used as links - the good thing here is that the navigation palette will only have to be designed once, and then simply placed on each page. This way, not only will visitors be able to skip around your pages easily, but also, if a search engine indexing robot happens to travel down one external link to any one of your pages, it will then find it easy to rapidly spread throughout all the pages of your site, creating fresh listings as it goes. There are two linking methods it's probably best to avoid when designing a navigation palette - 'flash movies' and 'image maps'. Whilst these methods have their uses, they don't index well. ============================================================ How long after a site is "found", is it indexed?' ============================================================ Please see the following URL for some background information: How Do I Get My Site Listed on Google? ://www.google.com/webmasters/1.html See also, Webmaster World's Google section: This resource contains a vast amount of useful information concerning the minutiae of maintaining your listing: Home/Forums Index/The Search Engine World/Google News: http://www.webmasterworld.com/forum3/ Essentially, Google updates it's index on a monthly basis - so that the time between being 'spidered' and showing up in the listings can range from a few days up to a month. The update is not rigidly fixed in time, and occurs over a period, as you are aware - 'the Google Dance.' There appear to be two forms of the Google indexing robot. One is the main, 'deep crawler', the other is a 'temporary' indexer which appears to visit new sites some time prior to the main one. It is rumored to be capable of dynamically updating the current index: http://www.webmasterworld.com/forum3/7485.htm I know from my own experience that the time around an update can be traumatic. Occasionally sites *do* fail to appear in the updated index, only to reappear the next month with no changes having been made - I tend to think, therefore, that if you're in full control of your site, i.e. you don't use a third party to maintain & 'optimise' your pages, and you're certain you've not intentionally broken any of the major rules, such as repeatedly submitting, or using 'smoke & mirror' tactics such as cloaking: Search Engine World/Misc/Cloaking Overview: http://www.searchengineworld.com/misc/cloaking.htm then it's often a good idea to just wait maybe six or seven weeks. Don't go 'chasing the dials', just wait & hope things improve in the next update. The danger is, that in desperation, you actually *do* make a damaging change! ============================================================ Current inter search-engine paid listings: ============================================================ Although you have set up a pay-per-click arrangement with Overture, Google is not one of the search engines which partners with them. Overture can put you on 8 of the top U.S. search sites: MSN, Yahoo!, Lycos, AltaVista, InfoSpace, Netscape, CNET and Netzero: http://www.overture.com/d/USm/about/advertisers/ays_reachP.jhtml http://www.overture.com/d/USm/about/advertisers/ays_affpartnersP.jhtml Your listing from Overture will appear on the affiliate sites listed at the URLs above, but not on Google. Google runs it's own paid listing programme: ://www.google.com/ads/ ============================================================ Am I going to have this problem every time I make changes or is there some level of change that I can make w/o getting booted? ============================================================ You do need to make regular changes. The best keyphrases for your enterprise will slowly shift over time, so it's definitely worth keeping abreast of them and switching around from time to time. Watch the competitions' figures for keyphrase density, be careful not to overuse keyphrases, and spend a little time each month re-researching which terms are likely to bring you traffic - follow the advice at selfpromotion.com regarding keyphrase selection - and make small adjustments to suit. Above all, if a major calamity seems to have happened, don't jump immediately to the conclusion that your site has been dropped, or that there's some other serious problem - wait it out for a little while to let things settle. Realistically, you're likely to follow a slightly bumpy road - one month you'll be overjoyed with your listing, another month, a little disappointed. But on the bright side, being totally excluded from the index is rare as long as you follow the rules, and take steps to keep ahead of the competition. Less scrupulous site designers use a method known as page-jacking: in an effort to damage the competition, they 'steal' your pages' HTML, and put up many copies around the 'net. This has the effect of causing the search engines, including Google, to see all these differently located, but identical, pages, and think 'spammer'. All of a sudden, your page disappears from the index completely, banned under the impression that an attempt is being made to artificially increase product exposure. So it's well worth making a regular change to head this problem off. Apart from anything else, a change of scenery probably helps to keep visitors interested & returning. ___________________________________________________________________ Search strategy: Searchterms used on Google: site tune up meta tag generator I hope you find the above information useful, and can use it to successfully regain and maintain a high ranking for your site, with your chosen keyphrases. If anything is unclear, any links seem not to operate, or you would like further information, please do not hesitate to ask me for further information before rating my research. I will be glad to clarify further should you require. Best regards - and good luck - gan.


  • Hi Gan, I'll need awhile to digest your response but here are some prliminary thoughts. I put a link in to my old index page so that you can get a look at what it was like before I changed it. Go to /topsail.html and click on the graphic. I did change the meta keywords substantially between versions 1 and 2 as you'll see. However, The conventional wisdom has it that Google doesn't use keywords. Are you suggesting that keywords may not effect your ranking, but if the rules are violated they could be used to disqualify the site?? At any rate...Ill change them back to what they were to see if that makes a difference. When do you suggest that I do that? The conventional wisdom also has it that if you're on YaHoo, it makes it easier to get on Google. Why do you suppose it is that the link to YaHoo doesn't show up on Google? I can understand why the DMOZ links don't show because they are relatively new, but I was on YaHoo before I was on Google. The site statistics tell me that 90% of the people who access my site use the key, "braided rugs" .While I may rate #1 with other keys it won't do me much good if they are not used. Your point about using other titles and keywords on subsidiary pages is well taken however.


  • Hello Ringo, Just to let you know I've received your queries above. Thanks for making your previous version available; I'm performing further research for you & will post back again soon. Best regards, gan.


  • Hello again Ringo. I tend to agree with the conventional wisdom, and working from that standpoint I think it's better to err on the side of caution when constructing meta tags. What time is best to change your tags? I'd just go ahead and do it, as soon as you're happy with the set you've created. Google seems to index the title tag and body text extremely well - for quite some time I maintained a large page which ran to 7 screenfuls of text; I found that Google picked up on searchterms throughout the document, right to the bottom. I have noticed also that keeping your primary keyphrase at the very front of the title tag, and diluted by other text as little as possible, helps to produce a high ranking. I've had a good look at your old index page; one advantage it had over your new version was more visible text: around 350 words as opposed to around 200 words in the current main page. However, your new version has a greater sprinkling of keyphrases throughout which is far better. If you can add more visible text to your new index page, complete with well researched keyphrases, it can only be beneficial, as long as you don't over-repeat keyphrases gratuitously. I've spent some time on Overture, checking out the stats for your keyphrases, and below are the 'boiled down' results, with an example of the kind of HTML you might use. All the work I did pretty much confirmed that your choice of the keyphrase 'braided rugs' is a sound one, from both the angle of searches performed per month, and the number of sites competing against you. Visit the following URL for the full list of keyphrase figures: http://www.beginnerprogrammer.com/ringo/keyphrase.html I Selected the following keyphrases from the full list on the basis of frequency of use by surfers, and also proportion of other sites competing on the same keyphrase (the less the better!). (singular terms have been pluralised) searches pm keyphrase competing sites (s)/(c) (s) (c) 7426 braided rugs 22800 0.32570 44354 area rugs 366000 0.12118 3247 contemporary rugs 69500 0.04671 447 braided area rugs 13800 0.03239 298 wool braided rugs 6000 0.04966 1722 area rug contemporary 34400 0.05005 514 rug outlet 44100 0.01165 Construction of Indexable content (see HTML below): 1. Primary keyphrase 'braided rug(s)' at immediate start of title tag. 2. Also keyphrase 'area rug(s)' - more searched than 'braided rug(s)', but also more competition.. 3. Selected keyphrase 'area rug contemporary' - can be worked into title without becoming too nonsensical 4. Include as little 'diluting' content in title as possible. 5. Once again, primary keyphrase at start of description tag. 6. Description tag short, avoid diluting keyphrase density. 7. 2 for the price of 1 in keywords - combine 'wool braided rugs' and 'braided rugs' 8. Don't overdo the keywords tag. 9. Rather than use style commands, try to keep the first heading as an

    tag, containing the primary keyphrase. Braided Rugs & Area Rugs, Contemporary designs . . .

       Marge's Braided Rugs

    . . . Visible body test - hugely important. '''''''''''''''''''''''''''''''''''' plenty of body text - the more the better, containing strategically placed keyphrases selected from your list. Aim for a density of around 3-5% in the visible body text, for your primary keyphrase 'braided rugs' You should be able to safely repeat the keyphrase up to 5 - 6 times, working it appropriately into the visable text. That would roughly correspond to a visible body text size of around 250 - 350 words. . . . Keep on working away at getting good incoming links - like the visible body text issue, this greatly affects ranking. If you are listed in the DMOZ directory, that listing *can* appear in the Google web search results, given time. When a DMOZ-related listing appears in Google's results, it will be of one of two forms: 1. - A link to a DMOZ directory page - part of the directory itself, rather than a DMOZ-listed site. 2. - An individual site listing, originating from DMOZ, via Google's proprietary implementation of DMOZ: About Google Web Directory ://www.google.com/dirhelp.html I've certainly found a listing on DMOZ to be a great benefit. Google does not use Yahoo's directory in the same way that it uses DMOZ's data, by directly incorporating the database. A listing on Yahoo makes it easier to get listed by Google, probably by way of increasing general site visibility - Google's spider may use Yahoo listings as a starting point for indexing the web - this would only be speculation, but it does not directly return results from the Yahoo directory. Search Strategy: Use of Overture.com & Google to ascertain keyphrase usage and competition stats I hope the above has helped; If there is anything for which you would like further clarification, please don't hesitate to ask. I will be very happy to assist further. Best regards, gan.


  • Hi Gan, Received the latest but really haven't looked at it in detail. I made a couple of changes based on your previous recommendations. I reduced the number of times the primary key appears in Meta Keywords in the index and I re-did one of the subsidiary pages /genesis1. (You can access this by clicking on the image labeled "Genesis" in /gallery.html.) I gave it (genesis1) a more meaningful title, added a description and some keywords, added text and another link. I'm going to use the added portion as a template to change the other subsidiary files giving each a more meaningful name.I'd like your impressions. I recently subscribed (prior to posting my questions on Google) to selfpromotion.com so I have access to all of his site. I agree there is a lot of useful information which I hadn't digested previously. Thanks for all of your help. Regards, Ringo


  • Hi Ringo, I've had a look at /genesis1; the extra content should help a lot. I have 7 immediate ideas that you might be able to use to give a 'final polish' to the template before you apply it to all your subsidiary pages; I'm currently working on a rundown of these for you & will post soon. Best regards, gan.


  • Hi Gan, I'm awaiting your 7 "immediate ideas", however I think you've more than earned your fee. I have re-done the index page and the two 2nd level subsidiaries, and although they were not a part of my original question I would be happy to tip you an extre $10 if you would review them...If not, that's OK. The new index page is at www.margesbraidedrugs.com/MBRindex.html. The two 2nd tier pages are /gallery.com and /Picturerug.com. I haven't done anything with the 3rd tier pages...waiting to hear your suggestions. I have a problem with some of the keywords that you suggested...i.e. contemporary rugs, area rugs etc. Braided rugs are a only a small segment of the entire rug market and unless you use the words "braided rugs" as a part of the search phrase you are really expanding the universe. Other less used phrases are "braided area rugs", "braided woolen rugs", and "braided colonial." rugs." There is little else beyond those to choose from. I also hesitate to use "Braided Rugs From Marge" as opposed to "Marge's Braided Rugs" as a title because Marge's Braided Rugs is our URL plus what reputation we have is as MBRugs. Thanks for your help. Regards, Ringo





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