Injury wont diminish Yaos marketing appeal - Other sports - NBCSports.com::
after Rooney played in his first World Cup game, coming on as a substitute, Nike 3 Sports | Scores. 4 U.S. news. 5 World news. 6 Politics. 7 Tech
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FRANKFURT (Reuters) - A costly marketing spree at the soccer World Cup appears to have paid off for global number two sportswear and equipment maker Adidas-Salomon which on Wednesday unveiled a larger than expected rise in second quarter profits.
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Adidas Got Game at SmartMoney.com::
The World Cup has also helped Adidas score points with investors, who have bid Francis Claro of Evergreen Investment Management sees 30% upside in Adidas, to
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. . . Analysts welcomed a World Cup-inspired sales rise as the first ever Asia-based tournament prompted a sales leap of 26 percent to 539 million euros in that region.
"The World Cup has produced a big rise in orders in Asia, that looks really spectacular," said Madrid-based Merrill Lynch analyst Oscar Marcos.
April 2000, STITCHED UP BY THE BIG BRANDS, EURO 2000 - part2::
They have done it again. Top European sporting goods company adidas are official suppliers to Euro 2000. As they were in the 1998 World Cup.
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More millions for Beckham @ OleOle::
World Cup 2002 Japan Korea. Live Scores. Clubs. Players. Cristiano Ronaldo adidas stable in the coming weeks to film a commercial ahead of the World Cup
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http://biz.yahoo.com/rb/020807/retail_adidas_2.html
I know that Nike did well out of the sale of Brazil shirts in Scotland.
;)
I wonder if Nike also saw a jump.
I heard from a friend of mine who does business with Nike that at the current time, Nike is one very happy customer.
Sorry that I can't find the link, but in the latter stages of the WC, there was an article in (I think) the Washington Post, which talked about the huge increase in soccer apparrel & gear sales in the US in recent years. The quotes were from Nike, which couldn't keep up with demand for US-themed apparel during the Cup, but the stats quoted were for the US market as a whole: As I recall the numbers were something like $40 million/year several years ago, $400 million for this year, and an estimated $1 billion/year within several years. Again, this is only my recollection, but the increase in the size of the soccer market in the US was huge.
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Adidas Scores on World Cup Investment