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 HOME   Cell Phones for an Aging Population: Potential Solutions
Cell Phones for an Aging Population: Potential Solutions
Published by: anonym 2009-01-07
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FuturePundit: January 2007 Archives::
So all those people driving around with cell phones are at greater risk for Spiralling costs and an aging population make health an area that cries
http://www.futurepundit.com/archives/2007_01.html
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Cell phones have become the primary method of voice communication. These devices are credited with saving lives based on their easy, immediate access at all times. As cell phones have evolved however, they have taken on a multitude of other functions; acting as cameras, MP3 players, computers, television, and so forth. Increased complexity has been the result of these expanding functions while the physical size of the devices has been shrinking steadily. For a significant portion of the population, this has created problems in using cell phones.

At some point in middle age, people begin to experience a gradual decline in physical/motor skills, hearing, and vision. This occurs in part because of aging and is exacerbated at times due to certain illnesses that are more prevalent in the elderly. Because their abilities differ from that of the population targeted by tech developers, advancements have actually hindered the accessibility for older individuals. The independence and safety of this portion of the population could be significantly increased by technology products that were designed with their needs in mind. With the 2000 US Census reporting nearly 27% of the population to be 50 years of age or older and 12% over age 65, there would seem to be a significant market need for cell phones of different design.
Convergence of Technology, Aging & Employability By Craig Spiezle ::
File Format: PDF/Adobe Acrobat - View as HTMLAs our population lives and works longer, the likelihood of developing age- few of these options and alternatives exist today for PDA’s, cell phones
http://www.agelight.com/webdocs/Convergence%20of%20Technology,%20Aging%20&%20Employability.pdf
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Summit Synopsis::
File Format: PDF/Adobe Acrobat - View as HTMLWorkgroup 1: Issues based on population size Internet and cell phone coverage. Aging population not being replaced with younger generation.
http://agency.travelwisconsin.com/summit.pdf
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Certainly surveying the potential market would be a good starting point to identify design needs. Such a market survey should include not only individuals in the upper age categories but also the millions of family caretakers and health care providers who have a vested interest in the well being of older individuals. A list of just a few of the potential beneficial features might include:

An increase in the overall size of the cell phone

A change in shape or material to assure an easy, secure grasp

Materials and construction to resist damage when dropped
BlackBerry - BlackBerry | Wireless Handheld Devices, Software ::
BlackBerry Business Solutions for Healthcare allow you to replace multiple .. call schedules and reducing the need for laptops, pagers and cell phones.
http://na.blackberry.com/eng/solutions/industry/healthcare/
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HP Accessibility - HP Assistive Technology Vendor News - April 2007::
Did you know that the HP Developer & Solution Partner Program (DSPP) . The need is partially driven by demographic changes such as an aging population,
http://www.hp.com/hpinfo/abouthp/accessibility/newsletter/0704_newsletter.html
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Larger LCD screens with larger fonts; color and contrast to enhance visibility

Functions/features that can be accessed/used with fewer keystrokes

Larger keypad, larger buttons/keys with larger print

Lower pitched ring tones with adjustable volume

Hearing aid compatibility

Greater ability to increase speaker volume.

Other models might be designed for those with more significant motor or hearing problems. Use of a flashing light to alert the user to a call received in addition to the ring tone could reduce missed calls and phones with voice activation and a loudspeaker could reduce the motor demands and better ability to hear callers.

Although not everyone over the age of 65 would wish to forgo all of the bells and whistles, in many instances a more simplified cell phone with fewer functions would be welcomed. There is certainly a portion of the population over 65 and well under it also, that would prefer a phone that allows them to make and receive phone calls exclusively; with a minimum of button pushing. At one extreme, the ability to access just a few preprogrammed numbers with a single button, including 911 is the only need. Obviously cell phones, with these limited features should be supported by cellular plans that offer less talk time and lower costs.
NTFTD 2004 REPORT Within Our Reach Findings and Recommendations of ::
This seems to have happened with some cell phones. Disability is a growing issue in America, especially given the increasing aging population.
http://www.ntftd.org/ntftd.txt
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Spinnaker [Distributed: Wednesday, November 15, 2006]::
Nov 15, 2006 "Almost all organisms age, and the results of aging are well-known in humans," . Flip open the cell phone and give mom the good news.
http://www.unf.edu/groups/spinnaker/archives/2006/11-15/news.php
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Even for those who do opt for multi-functioning cell phones, different features might rank higher on the list of wants and needs for this segment of the population. Perhaps a feature to act as a medication reminder, the ability to monitor blood sugar or blood pressure, or even as a GPS device for eyes that have difficulty with focusing on maps might be preferred over the ability to download and listen to music.

Another consideration that might make cell phones more marketable and useful to an older population is to assure the quality of the signal and voice reception. Hearing aid compatibility can reduce unnecessary noise that occurs for those with hearing aids but boosting overall signal quality would benefit all users as distortion, break up, and dropped calls affect everyone.

Finally, it would also be important to assure that any model cell phones developed should be available locally in brick and mortar businesses or should offer a trial period of 30 days. Having the ability to put hands on these devices and operate them is important for anyone who is apprehensive or unsure of their ability or desire to operate them. Such individuals may be reticent to order their cell phone via telephone or online sight unseen.

Certainly, the physical skills, interest level, and needs of older individuals will vary significantly from person to person, but to target this population in marketing research would do much to reveal the features that would make a more senior friendly cell phone a successful and highly useful device.




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