Dynamism is a prominent factor that rules the mobile phone industry. From launching of handsets with excellent designs to the incorporation of advanced functions in the mobile phone, all are a result of the growing demands of the consumers who are always in the quest of something new and innovative.

In trying to meet the growing demands of the consumers, the manufacturers, merchants and Network service providers are constantly competing among themselves. And in order to ensure their sustenance they are formulating various marketing policies.

In trying to outdo each other, the major network providers in association with retailers and manufacturers have come up with a variety of cheap phone deals like 12 month free line rental, pay as you go, 16 month half price rental and clearance deals. These deals not only make mobile telephony available to all, but also ensures better services, that too in a cheap price.

As a part of their marketing strategy, they have included a lot of other advantages in favour of the buyer. Now, by signing any of these deals a consumer can get a handset of their choice in a subsidized rate and sometimes for free. Latest handsets like LG U300, Samsung E900, Sony Ericsson W810i, Nokia N95, Motorola KRZR K1, BlackBerry 8300, Apple iPhone etc., can be purchased in an affordable price .