By Marige OBrien
Until recently safelists were one of those less effective marketing tools that few knowledgeable marketers ever took seriously. If they belonged to them at all, they set up separate email accounts, and made it a habit to simply delete all the emails without so much as a glance.
That was before.
Earlier this year, a radical change came over the safelist marketing world, one that has turned this sleeping giant into a force to be recognized, if not reckoned with. Why?
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Because of three little words: credit based mailings.
Since this small addition to traditional safelist marketing, marketers discovering it have been turning to safelist marketing like never before. Thats because credit based mailings -- similar to traffic exchanges -- effectively do two things: ensure that each email is not only not opened, but read; and that each mailing will result in enormous hits to the senders site.
Since they first began, dozens of these safelists have popped up, with a few, such as Traffic Pro List, AdTactics, and AdSolutionline, leading the pack by offering generous click-per-credit ratios or even committing fully to the credit-based mailing and offering ALL credit based mailings.
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It is a testament to the impact of this change that established traditional safelists are scrambling to adapt their existing sites to now include a credit-based feature. The only noteable exception being Herculist. But even behemoth will be forced to adapt, as they see their membership begin to migrate to this more effective form of safelist marketing.
For those unfamiliar with safelist marketing, the basic premise came about some years ago, when spam first became an issue. Safelists, in response to this, developed a simple program that enabled members to safely exchange emails with other members. But, the glaring deficit with the system was that few of the members that sent emails ever bothered to read those they received. Why bother? In fact, most safelists even recommended that each member have a dedicated email address, and went so far as to disallow certain email servers because of their bounce/filtering systems.
But even that may change with the new safelists. That remains to be seen.
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Whatever the case, the problem was that few, if any, members ever actually read the emails, making safelist marketing very in-effectual. Most marketers simply made sure their inboxes were emptied out on a regular basis, without even reading the messages.
But all that has changed now.
With credit based mailings offering real time traffic to the participants, safelist marketing is morphing into one of the few truly effective ways to market.
In fact, while some of these new credit-based safelists have kept one foot in the traditional camp by keeping the regular mailer feature, a few clever entrepreneurs have realized that credit-based mailings are going to replace the traditional form altogether and have done away with standard mailers completely.
The leader of the pack in this move is Traffic Pro List, which started up about a month ago and is already enjoying a fast growing membership base, any safelists most valuable asset. Traffic Pro List is followed closely in the All credit based arena by Tutorial4Newbies, SafelistWorld and SynchronizeURAds, although the last has severely restricted parameters for free accounts, failing to understand the value of these members.
In fact, there seems to be some confusion about what to do with credits for some safelist owners. One or two offer credit based mailings only on a for sale basis, while others give away credits hand-over-fist, so to speak.
Other key attributes to these type of programs are good basic monthly credits, credit bonuses from referrals (which can also be used to populate an internal rotational text and banner ad system), time allowed between mailings and the amount of time one must visit a site in order to earn credits and, lastly commissions on referrals, some of which are considerable and could even produce a side-income worth noticing.
But only Traffic Pro list offers the most generous features in all these areas and even offers tips on how to optimize the whole safelist experience for newer marketers.
Credit-based mailings will change the way marketers think of safelists. Which is a good thing, considering the state of email service on the internet today.--mo
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New Safelists Cause Traffic Surge