Free online coupons are available for both online shoppers and coupon collectors. These online coupons online are often called e-coupons and offer discounts on applicable purchases.

There are two ways to shop online using free online coupons: by using discount links and discount codes. Discount codes refer to a specific code entered when shopping online. Often there are instructions that allow the user to utilize the code before shopping has begun. Alternately it may be designed so that once the user is done shopping, they enter the code in the space provided and the discount will then be applied. The other option, the discount link, will forward the user to a specific section where the special discount is applied. It is possible to find free online coupons for virtually every item a shopper might need, including toiletries, groceries, computers, clothing, and much, much more. Some of the free coupons found online can even be used for offline stores. Coupons like those merely need to be printed out and redeemed, either at specific stores or at a chain of stores. These printable coupons can be saved for the next purchase, provided that the coupon has not expired.