I need to be directed to references to magazine articles, newspaper
articles, or research studies citing containing information about the
demographics and/or psychographics of Victoria's Secret customers.
I've spent hours online and haven't found anything useful for my
research paper. I would eagerly accept anything on
demographics/psychographics of customers for upscale lingerie in
general. Have already tried WWD, EBSCO, S&P
Very, very helpful, thank you! I think I did some of the same searches
but at 2 am I can't have been very efficient, must have been
misspelling my search terms. This is great. Are you a reference
librarian??
Yes, information on
- Gender
- Average purchase amount
- Age
- Average Income
is exactly what I'm looking for, though I had hoped for more recent
information than 2002. The article needs to be accessible to me
somehow; will you be able to send the article? AN ECONOMIC ANALYSIS OF RAIL TRAILS IN VICTORIA, AUSTRALIA::
File Format: PDF/Adobe Acrobat - View as HTMLThe data included demographic, psychographic and economic expenditure data, .. Members of the respective Rail Trails Committees and Bicycle Victoria
http://www.latrobe.edu.au/bus/Rail Trails Report.pdfHOME |
Microsoft PowerPoint - NS Prod Dev 29Apr08_Final.ppt ::
File Format: PDF/Adobe Acrobat - View as HTMLDemographics? • Activities? • Psychographics? • Psychographics? • Their propensity to spend? reason to visit Victoria. ❖. $30M economic impact
http://www.nstpc.com/images/docs/PD Day 2005/NSProdDev-Apr08_Final_1.pdfHOME |
Dear Uppitycakes,
I am posting my findings as per your request. The link to the articles
are provided below each excerpt.
Gender
82% are women
Average purchase amount
$110
Age
25-45 years old
Average Income
average income of $50,000
Excerpts:
VICTORIA'S SECRET CATALOG BUYERS
?Nearly 4.1 million consumers purchased from the Victoria's Secret
catalog or Website during the past year. These shoppers, 82% of whom
are women, spent an average of $110 a purchase on lingerie, casual
clothing, shoes, accessories, sleepwear, cosmetics, and other apparel
and beauty items. Customers are primarily 25-45 years old, with an
average income of $50,000.?
Catalog Age: Nov 1, 2002
FindArticles
http://www.findarticles.com/p/articles/mi_m3816/is_12_19/ai_93519014
Catalog Age: Nov 1, 2002
http://catalogagemag.com/mag/marketing_listings_25/
VICTORIA'S SECRET CATALOG
?The more than 4 million 12-month buyers of the Victoria's Secret
catalog and Website spent an average of $110 an order on lingerie,
apparel, toiletries, and accessories. Customers, 81% of whom are
women, have an average income of $50,000.?
Catalog Age: Dec 1, 2002
http://catalogagemag.com/mag/marketing_listings_26/
From an article dated Nov 1, 2000:
"Buyer profile of Victoria's Secret: 4.9 million last-12-month buyers,
83% female/12% male; average order $95; average age 25-45; average
income $45,000/year."
Source: DirectMag - PRIMEDIA Business Magazines
http://www.directmag.com/mag/marketing_no_farce/
?No secret to their loyal audience of upscale, style conscious women, the
Victoria's Secret catalog showcases the latest fashion, including
sportswear, dresses, swimsuits, handbags, hosiery, perfumes and of
course, the finest lingerie. This highly responsive audience of
sophisticated consumers, ages 25-45, make excellent prospects for other
catalog offers, gourmet foods, fundraising appeals, home and family
services, and a wealth of others. With an average income of $50,000,
these savvy consumers have the discretionary income to shop, shop
shop?
http://www.clientlogicsms.com/webcards/021156.htm
Search strategy:
"Victoria's Secret" demographics
://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+demographics
"Victoria's Secret" psychographics
://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+psychographics
"Victoria's Secret" "Average Income"
://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2005-07,GGLD:en&q=%22Victoria%27s+Secret%22+%22Average+Income%22
"Upscale lingerie" demographics
://www.google.com/search?hl=es&c2coff=1&rls=GGLD%2CGGLD%3A2005-07%2CGGLD%3Aen&q=%22Upscale+lingerie%22+demographics&btnG=B%C3%BAsqueda&lr=
I hope this information in helpful!
Best regards,
Bobbie7 What your customers can't say.(consumer behavior) | Article from ::
(consumer behavior) find American Demographics articles. with Experian's data on consumer behavior, psychographics, lifestylesgeneral . Jorge M; James, Victoria K; Yani-de-Soriano, M Mirella; Sigurdsson, Valdimar;
http://www.highbeam.com/doc/1G1-20302953.htmlHOME |
Rexall Case Study::
Sep 30, 2008 Tasmania (550), Victoria (703), Western Australia (591) . demographics, psychographics, competitive intelligence and spatial analysis
http://www.franchisebusiness.com.au/articles/Rexall-Case-Study_z239581.htmHOME |
Uppitycakes,
I have located the following information for Victoria's Secret catalog
buyers from an article published in November 2002.
- Gender
- Average purchase amount
- Age
- Average Income
Would this information be of your interest?
Thanks,
Bobbie7
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demographics/psychographics of Victoria's Secret or upscale lingerie customers