The debate has raged for years as to whether a designated ´safe site´ free of adult content will be ranked higher than one without such tags.
We´ve tested this theory many times over the last two years and have definitely noticed a substantial improvement to ranking for the pages with Child-Safe tags.
On average we noticed anything from two to three page jumps for those with the tags. When we removed them they didn´t slump as much, but certainly lost a number of ranking positions.
News Archive for Dec06feed | 101 through 120::
href=http://www.cadwebsitedesign.com/news/news_archive.php?dir=Dec06feed&start=120 class=l onmousedown=return clk(this.href,,,res,56,)>News Archive for Dec06feed | 101 through 120The Importance of ICRA or Safesurf tags in an Optimised Webpage; The Key To Great Custom Design; The Negative SEO Effect Of A Directory Listing
http://www.cadwebsitedesign.com/news/news_archive.php?dir=Dec06feed&start=120HOME |
Our specific focus has been Google (specifically google.co.uk) and Live.com, both of whom seem to respond similarly to the tags.
As with any guaranteed safe content site, it is important to be careful that you stick to the rules...ie. variable uncontrolled content eg. chat rooms and forums, no nudity, profanity etc, etc. Although Safety sites will allow you to tag with partial adult content, our experiments did not include sites with any of the above.
For sites that are already on page one under a specific search term, a one to two page position improvement was noticed.
We did not notice any improvement in ranking when using several of the approved bodies tags, so there seems little point in bothering with more than one for each site.
Articles Category: Seo - Free Reprint Articles::
href=http://www.content.onlypunjab.com/Category/SEO/211/pdate/desc/9 class=l onmousedown=return clk(this.href,,,res,44,)>Articles Category: Seo - Free Reprint ArticlesYou can have great keywords in your meta tags and have lots of back The Importance of ICRA or Safesurf Tags in an Optimised Webpage By : David Keffen
http://www.content.onlypunjab.com/Category/SEO/211/pdate/desc/9HOME |
It is normally expected to put the tags on every page of a site, but of course, with an existing large site, this can be rather time consuming. We havent found any noticably detrimental effects from only including the tags on the index page. It is certainly something that could be done when time permits, but our strategy has been to start with the index page as quickly as possible and worry about the other pages later on.
Note: The author does not advocate using the tags in a cavalier fashion, (ie. merely as an SEO tool)
out of respect for the bodies involved.
As with all SEO tactics, there will be many who disagree with this as a worthwhile technique, but my point is - what harm can it do?
Provided, of course, that the site does not include adult content such as that mentioned above, there is very little work to do to get the site approved by one of the safety bodies. Webmasters generally self-assert that the content confoms to the standards required.
Just a word of caution, though - occassionally the auto code generators on the ICRA site have not produced clean results when pasted into an xhtml site. It is always best to take a careful look at it and maybe use the W3C Validator service to check for problems.
Of course, the usual combination of good coding, meta information, carefully selected keywords, backlinks with good PR and lots of targeted fresh page content are always going to be required.
There are a number of Safe internet sufing bodies, but we have had the best results with ICRA and Safesurf.
by David Keffen
Striving to be the best SEO company in the UK
Pre-Article:Astrological Help May Prove Fruitful For Your Career
Next-Article:10 Tips to Find the Best Christmas Gift for your Loved Ones or Friends
|
The Importance of Icra or Safesurf Tags in an Optimised Webpage