A logo design is a graphical representation of the symbol of a company, organization, firm, product, service, and sometimes certain places.

Here are some important points to consider in logo design

Logo design should leave an impression

Creating a visual memory includes imprinting an image in the minds eye. Color and shape can help during the imprint process. Crisp clean lines, unusual shapes, and strong color help imprint a logo design, making it a brand memory and assisting with message recall when the image is seen again. Repeated and consistent exposure to a logo and its brand message improves the association between the two, eventually allowing the logo graphic to become the symbol for the brand.

Logo design should be unique and distinguishable

The objectives for a logo design include two important considerations: it should attract attention and stand out from other visual communications. Adopting a design that blends into a sea of visual communications defeats the purpose of a logo. If the logo isnt distinctive, it wont have a chance to be the visual reminder of expectations and desirable perceptions. Logos with visual hooks or triggers have a better chance of instant recognition and brand awareness in the marketplace.