1) Blog frequently

Most new bloggers dislike hearing this. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like its just happening to them. The truth is, dont get a blog just to have a blog. Get it and keep it updated. Its the quickest way to gaining traffic. How often should you blog? Three times a week. The best days to blog? Studies have shown that Tuesday, Wednesday, and Thursday are key days for blogging.

2) Stay on point

I tell authors this a lot: stay on point, stay on topic. Why? Because if you dont youll lose readership. Once someone commits to your blog they want to keep reading relevant information. So dont blog one day about your book, your speaking, or your mission and the next day share Aunt Ethels pot roast recipe.

3) Plan your blogs

While spontaneity is the catalyst for creativity, planning is a good way to stay on track. Start to map out key dates that you want to blog about that have some relation to your topic - this way when youre at a loss for topics, you can always pick one from your list of planned out blogs. Also, consider these topics to blog about:

a) Future predictions: everyone loves these, to the degree that you can predict market trends in your industry do it, and the readership will follow.

b) Discuss industry news: whats happening in your industry that you can talk about? Even if youre a fiction writer theres always *something* going on worth mentioning in publishing, writing, or marketing that directly relates to your topic.

c) The elephant in the room: talk about the stuff that everyone is afraid of. What new trends are emerging that consumers/readers/companies need to be aware of? Whats next for your market and how will it affect the industry? How can we keep publishing books when we already publish 800 a day? You see what I mean? Think of things that frighten you and talk about them. People will respond. Every time I do this I get a ton of comments on my blog.