There are 3 Keys Ive found to creating an immediate, joyful, and results-oriented connection with your ideal clients; however, the one thats most important is not only crucial, but also my favorite...a clear CALL-TO-ACTION!
Perhaps its the inner-organizer part of me, but Ive always been a person that likes to see things complete. Thats why the call-to-action is one of the most important areas I give attention and energy to with both my private and Boot Camp clients. It amazes me how often this is missing for many entrepreneurs.
When it comes to telling prospects EXACTLY what they need to do to order your product, join your program, or take advantage of a special offer, this is the place where you need to spell-it-out. Instead, I see marketing materials that are vague and general about what a prospect needs to do or hear an entrepreneurs voice drop or mumble at that important moment or worse, say nothing!
15 Second Marketing - The Fastest Way to Grow Your Business::
And since most Ad Reps don’t know what it really takes for an ad to get response from hungry, qualified prospects - instead they come to you with that tired
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So, how do you start to amp up your call to action?
The very first thing you need to do is to make response easy. Make it as easy as possible for the prospect to do what you want her to do. If you want her to visit your website, tell her that and tell her the web address (seriously, youd be shocked at how often the two arent linked together). Once shes on your site, give her a clear map and directions to join your community. Tell her what gift shell get when she does.
You can (and should!) do this for any business and every occasion. It doesnt matter if people visit your in-person store, or the web, or if you go to them. Whats marketing? Communication and connectionthats it! However, this is a busy, complex world we live in and we each dont have time to weed through lots of text, decipher what your saying, mail materials back to you (especially if a SASE is not provided!) or call a number with a complicated answering service.
10 tips to make your copy get results with "killer copy tactics"::
Hook them up to a benefit your prospect wants, and your response will skyrocket! grouch can scan it and totally grasp what you're saying in an instant.
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K.I.S.S. (Keep It Simple, Sweetie!)
If your prospect needs to call, tell her when to call (days and hours) and who to ask for. If shes to fill out a form, make it as clear, fun, and user friendly as possible.
So this can be moved through, lets understand the energy thats activated that has entrepreneurs avoiding a clear call-to-action. This is some of what Ive heard:
I dont want to seem pushy. I want to let people know Im flexible. What if they dont want to buy from me? Why spend money on stamps if they might not mail it back? There might not be anyone here to answer the phone. Its the wrong time of year for this.
Whats the energy you feel reading these reasons?
It strikes me as a fear about standing 110% powerfully behind your offer. Its the energy of hiding.
So theres one last important piece I want you to keep in mind as you begin to create your call-to-action: It doesnt matter what your offer is, most people will be motivated to respond to it if you are successful in motivating them to respond. I call this the energetics of selling. And, contrary to traditional sales belief, people do respond to positive energies: love, hope, inspiration, joy, gratitude, to name a few.
But its up to YOU to motivate and call your prospects into action.
If you dont, then youve left the conversation before it could complete. Thats not a strong energy to have activated in your business, is it?
Call to Action:
Take a look around at your business. Do you have the number of clients or customers you want? No? Then get clear about how you can amp up your call-to-action:
What exactly do you want people to do when they read your business card, website, or postcard? Is it CRYSTAL clear?
Do you have a program or product thats being released? When would you like your early registration to take place? What do prospects get by being an early registrant? Is it CRYSTAL clear?
What would motivate someone to buy your product? Join your program? What will they be receiving as a result? Is it CRYSTAL clear?
 I Am a Sinner – What About You?
 Global Sourcing and Supplier Online by Dylan
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How to Get Instant Prospect Response Results