Demographics of adult dieters - The City Edition Marketing Analysis - nnkl.com

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Demographics of adult dieters

Demographics of adult dieters
Published by: mike 2010-03-16

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I'm interested in the demographics of American dieters. I'm only interested in dieters over the age of 18. What I'd like to know is the number of dieters broken out by age, gender, income level, education level. I'm not interested in statistics about people that are overweight or obese, I only want to know the demographic profile for dieters. The data should be current (year 2000 or later).

Thank you very much for the generous tip. -juggler

Hello. The most recent study containing the sort of data that you seek was published in September 2002 by the American Dietetic Association. Here is a link to the National Library of Medicine's abstract of the study: Journal of the American Dietetic Association, Sept 2002 v102 i9 p1247(5) Americans on diet: results from the 1994-1996 Continuing Survey of Food Intakes by Individuals. (Research). Sahasporn Paeratakul; Emily E. York-Crowe; Donald A. Williamson; Donna H. Ryan; George A. Bray. http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=PubMed&list_uids=12792621&dopt=Abstract Luckily, the American Dietetic Association has many of its past articles, including this one, available free on its web site. http://www.adajournal.org Here is a direct link to the September 2002 article: http://www.adajournal.org/scripts/om.dll/search?action=searchft&srch_fields1=title&srch_value1=+Americans+on+diet&srch_check_exactphrase1=yes&srch_logicop1=and&srch_fields2=all&srch_value2=&srch_radio_jour=srch_jour&srch_jour=JADA&srch_radio_dates=srch_all_dates&srch_sort=rel&srch_month_from=01&srch_year_from=1993&srch_month_to=08&srch_year_to=2003&srch_show_abst=show_abst&srch_volume=&srch_page=& d=jada&special= Click on "full text" or "pdf" at the bottom of the page to view article. ------------------------ Now, getting down to the demographics... The study covered a "representative sample" of 10,144 U.S. adults. What this means is that the results of the study are intended to apply to the U.S. adult population as a whole. Thus, even though the study itself doesn't estimate the total number of U.S. dieters by category, we can estimate those totals by applying the survey results to population date from the U.S. Census Bureau. As of 2000, there were an estimated 205.8 million U.S. adults 18 or older. Source: Census.gov http://www.census.gov/population/socdemo/voting/proj00/tab01.txt Thus, by applying the American Dietetic Association's representative sample percentages to the total U.S. adult population of 205.8 million, we can estimate the number of dieters by age, gender, income level, education. You didn't request ethnicity, but since that information is also available, I will include that as well. Thus, the data below is from the article above with the exception of the estimated total for each category which was calculated by me by applying the various percentages to the Census data cited. --------------------------------- AGE Age 18-39 Percent of total: 46.2 Percent dieting: 10.4 Estimated total dieters aged 18-39: 9.88 million Age 40-59 Percent of total: 32.3 Percent dieting: 19.2 Estimated total dieters aged 40-59: 12.76 million Age 60 or older Percent of total: 21.5 Percent dieting: 25.7 Estimated total dieters aged 60 or older: 11.37 million --------------------------------- GENDER Men Percent of total: 48.0 Percent dieting: 13.0 Estimated total men dieting: 12.84 million Women Percent of total: 48.0 Percent dieting: 13.0 Estimated total women dieting: 21.19 million --------------------------------- RACE/ETHNICITY White Percent of total: 78.6 Percent dieting: 17.6 Estimated total white dieters: 28.47 million African-American Percent of total: 11.8 Percent dieting: 13.8 Estimated total African-American dieters: 3.35 million Hispanic Percent of total: 9.5 Percent dieting: 13.0 Estimated total Hispanic dieters: 2.54 million --------------------------------- RACE-GENDER White women Percent of total: 40.7 Percent dieting: 21.1 Estimated total white female dieters: 17.67 million White men Percent of total: 38.0 Percent dieting: 13.8 Estimated total white male dieters: 10.79 million African-American women Percent of total: 6.6 Percent dieting: 14.0 Estimated total African-American female dieters: 1.9 million African-American men Percent of total: 5.2 Percent dieting: 13.5 Estimated total African-American male dieters: 1.44 million Hispanic women Percent of total: 4.7 Percent dieting: 18.0 Estimated total Hispanic female dieters: 1.74 million Hispanic men Percent of total: 4.8 Percent dieting: 8.1 Estimated total Hispanic male dieters: 0.8 million (i.e., 800,000) --------------------------------- HOUSEHOLD INCOME less than or equal to 130% of poverty Percent of total: 16.2 Percent dieting: 15.2 Estimated total dieters at or below 130% of poverty: 5.07 million More than 130% of poverty Percent of total: 83.8 Percent dieting: 16.7 Estimated total dieters above 130% of poverty: 28.8 million --------------------------------- EDUCATION Less than High school Percent of total: 16.0 Percent dieting: 16.3 Estimated total dieters with less than high school education: 5.37 million High school or greater Percent of total: 84 Percent dieting: 16.5 Estimated total dieters with high school education or greater: 28.5 million --------------------------------- TOTAL: "The prevalence of dieting in the total sample was 16.5%." Estimated total U.S. dieters: 33.95 million --------------------------------- source: Journal of the American Dietetic Association, Sept 2002 v102 i9 p1247(5) Americans on diet: results from the 1994-1996 Continuing Survey of Food Intakes by Individuals. (Research). Sahasporn Paeratakul; Emily E. York-Crowe; Donald A. Williamson; Donna H. Ryan; George A. Bray http://www.adajournal.org/scripts/om.dll/search?action=searchft&srch_fields1=title&srch_value1=+Americans+on+diet&srch_check_exactphrase1=yes&srch_logicop1=and&srch_fields2=all&srch_value2=&srch_radio_jour=srch_jour&srch_jour=JADA&srch_radio_dates=srch_all_dates&srch_sort=rel&srch_month_from=01&srch_year_from=1993&srch_month_to=08&srch_year_to=2003&srch_show_abst=show_abst&srch_volume=&srch_page=& d=jada&special= The study also breaks down the dieters by type of diet, reason for dieting, and many of factors, etc., so if you're interested in that information, it's in the article. --------------------------------- As indicated, the September 2002 article from the American Dietetic Association that I've cited has the demographic information that you requested. Of course, there are also expensive market research reports on this subject. For example, a company called MarketData Enterprises sells a report called "U.S. Weight Loss & Diet Control Market (7th Edition)" for $1,995. http://www.mkt-data-ent.com/studies.html Their report supposedly contains "dieter demographics," as well. Whether the data in that report is any better, more comprehensive or less comprehensive than the Dietetic Association's data is not readily apparent. However, if you're interested, you might get in touch with that company via their information request form: http://www.mkt-data-ent.com/email.html ------------ search strategy: "dieters" on PubMed: http://www.ncbi.nlm.nih.gov dieter, demographics I hope this helps.

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